How tough is the competition for consumer products? The average grocery store carries more than 39,000 products and if you sell online, that number increases exponentially. Although e-commerce gives consumers more shopping options than ever before, the digital environment is often one where smaller brands can thrive. Exposing customers to a broader range of options increases the variety of an existing product, creates opportunities to attract a wider and more diversified audience and provides current customers with additional options. Plus, because an extension to a current product line rarely requires new equipment to produce, it can increase economies of scale and lower unit costs. On the other hand, line extensions don’t come without their challenges. For example, managing a line extension can increase packaging complexity, taxing marketing and packaging teams. But, implementing steps such as multi-version labeling can simplify these challenges. Here are 4 benefits of using multi-version labeling that simplify the process.

Have you ever turned on your air conditioner on the first hot day of the season only to find that it isn’t working? Whether it’s a clogged filter or components that need cleaning, routine maintenance performed at the end of the previous season would have likely identified the issues, prevented an emergency call to your HVAC service provider and averted the abnormally warm temperatures in your home. For a consumer, skipping this step results in a minor inconvenience. But for organizations like hospitals, ambulatory centers, clinics and more, the disruptions are far more troublesome. That’s why employing preventive techniques is essential to help avoid unexpected downtime and disruptions that impact care. Preventive maintenance stickers complement preventive maintenance (PM) programs by communicating important safety, inspection and equipment status information to guide and inform users.

There are over 400,000 distributors in the U.S. purchasing products from manufacturers and reselling those items to millions of end customers. Although these companies provide viable alternatives to the producer of the product, sometimes working with the actual manufacturer is a better option. If you need product labels that grab consumers’ attention, warehousing and distribution labels to safely ship, store and transport items, compliance labels to meet OSHA, TJC and other safety standards and more, here are the benefits of working with a label manufacturing company.

One of the most influential ads ever produced appeared during the telecast of Super Bowl XVIII. It introduced the Apple Macintosh and served as the blast-off of a new brand of computer: the personal computer. It was 1984 and Apple wanted the Mac to symbolize the idea of empowerment. The Mac and the IBM PC empowered businesses in ways that were impossible for their predecessors, the minicomputer and mainframe computer.

Consumer brand companies employ high-end designers to create product labels that stand out on the retail shelf. But for the typical healthcare organization, graphic designers are a rare luxury. So when you need a custom medical label to meet a compliance guideline or provide useful staff communications, that responsibility usually falls on someone without significant label or design knowledge. And when that occurs, use these tips for creating custom medical labels to simplify the process.

When the national average gas price tops $5.00, it impacts every consumer that drives an internal combustion engine-powered car. And although the price at the pump dominates the headlines, the impact of oil prices that have nearly doubled in the last year affects far more than drivers. It impacts nearly all organizations including hospitals, ambulatory centers and physicians’ practices. In addition to shipping costs for parcels and less-than-truckload shipments increasing by 15% to 25%, input costs for items like antiseptics, personal protective equipment and IV tubing that are made from oil or natural gas have climbed as well. Mix in the recent COVID lockdowns in China, widespread staffing shortages and other supply chain disruptions and the result is higher costs for the supplies healthcare organizations use every day to run their operations. With inflation reaching the highest level since 1981, taking steps to combat those increases is especially important. How can healthcare organizations reduce the impact of inflation and rising costs?